Website vs Social Media — What Does Your Business Really Need?

Many small business owners believe that having social media pages is enough. While social media is important, it should support your business — not replace your website.

Social media platforms are designed for entertainment and fast content. Posts get lost, accounts can be suspended, and algorithms control who sees your content. You do not own the platform.

A website, on the other hand, is fully under your control. It presents your business exactly how you want it to appear. Customers can find all key information in one place without distractions.

The most effective strategy is using both together. Social media attracts attention, while your website converts interest into action. When someone clicks a link from Instagram or Facebook, they should land on a professional website that builds trust.

Websites also rank on Google, while social media pages rarely do. This means a website brings long-term visibility, not just temporary engagement.

Instead of choosing one over the other, smart businesses use social media to drive traffic and websites to close the deal.